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An MIT study finds the same consumers tend to purchase failed products. Dubbed “harbingers of failure,” these buyers may provide new window into consumer behavior and behavioral economics. news.mit.edu/2015/harbinger-fa

@estherschindler

I think I'm one of these people. Definitely willing to take a risk on something new, especially food and drinks.

And I loved 7up Gold.

@estherschindler book marking for later reading. Sounds neat way of looking at things

@estherschindler I’m not sure if I have such leanings. I mean, I laugh HARD every time Sharknado is on, but I never paid to go see it.

I have a soft spot for catastrophically bad cinema, but never tried diet crystal pepsi.

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