An MIT study finds the same consumers tend to purchase failed products. Dubbed “harbingers of failure,” these buyers may provide new window into consumer behavior and behavioral economics. https://news.mit.edu/2015/harbinger-failure-consumers-unpopular-products-1223
Follow
@estherschindler I’m not sure if I have such leanings. I mean, I laugh HARD every time Sharknado is on, but I never paid to go see it.
I have a soft spot for catastrophically bad cinema, but never tried diet crystal pepsi.