For a moment, I considered that this could be some kind of viral marketing thing to whip up speculation ahead of a surprise product drop, but I don't think so. Something's up.
It could also be that someone has compromised their Twitter account.
@voltronic It may be a Twit Glitch. Wendy's looked the same earlier, but I went to replies and back and their tweets appeared (slowly).
@Cosmichomicide
Hmm
@voltronic Wow, no. Just gave the Apple account several passes.
Yah, somethings up.
@voltronic that’s crazy!