Record Labels Dig Their Own Grave. And the Shovel is Called TikTok.
https://tedgioia.substack.com/p/record-labels-dig-their-own-grave
Tracking what happens after TikTok songs go viral
Vox's Estelle Caswell and The Pudding did a seven-month data investigation into how TikTok is shaping the music industry.
@corlin
That was a beautifully produced video with great analysis, but it made me quite sad.
The "content" these artists are churning out is rather shallow, but that's not necessarily their fault because it's part of a feedback loop where that kind of thing is being rewarded.
The idea of changing the power balance between artists and labels falls flat for me. This "new" system is just feeding two bigger predatory companies.
@voltronic
Yep.
I wish they had spent more time talking about real talented musicians that refuse, or just don’t want to play that game. What happens to them?