The cultural versus the political.
Conservatives have always wanted to be culturally relevant.
But it is the weirdos, freaks, and the nonconformists that drive culture.
https://bsky.app/profile/normative.bsky.social/post/3laxlgp35sc2o
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You can't conform to the norm and also be a cultural innovator.
Which is why so many on the right are failed actors/writers/comedians, etc.