Social Media: ratlike behaviour.

"Social media has been described as “a Skinner Box for the modern human,” doling out unpredictable rewards — a like, a follow, a match — that keep us glued to our phones.

many volunteers

"preferred to administer electric shocks to themselves instead of being left alone with their thoughts.”

Maybe we would rather sit around and push whatever levers are in front of us than sit with ourselves in quiet contemplation."

http://thespec.pressreader.com/article/282076281776585