My theory on Musk's mid-term plan for Twitter:

1) Disrupt the "woke" world which thrives on Twitter

2) Convert Twitter into a micro-payment monetization website, effectively replacing PornHub, Substack, YouTube, and any other pay-per-view or subscription service.

He needs marks/volume to make this happen so he trolls liberals to keep them around, and strokes the egos and greed of right-wing "citizen journalists" in hopes that they will invest their efforts in his scheme.

Time will tell.

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@jjmacnab Time is up. He can’t maintain this with a skeleton crew. Too many companies are hiring at better wages or comparable.

Musk has burned engineers. I told a company that said, “We expect our people to work on weekends,” that I had a partner and that I loved them more than the company — it never came up again.

I’ve seen dying businesses before — this one is dead.

He’s burned the reputation, the name, and the employees.

He’s turning it into Trump’s Truth Social.

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