Chrome notes your topics of interest based on the sites you browse and how often you visit them. Sites can also store info with Chrome about your interests. As you keep browsing, Chrome may be asked to share stored info about ad topics or site-suggested ads to help give you a more personalised ad experience
You can opt out of these features in your Chrome settings at any time < it may be ON as default after Chrome update
These new features will roll out gradually on computers and Android devices
Edit ad privacy settings
On your device, open Chrome.
At the top right, tap More and then Settings.
Tap Privacy and security and then Ad privacy.
Select the ad feature you’d like to turn on or off(toggle them ALL OFF)for android and desktop
it's the privacy sandbox that isn't about privacy 😆
Privacy Sandbox is still all about advertisement. While it is true that it is changing tracking on the Internet, if enabled in Chrome and used by sites, its main purpose is tracking and use for advertising, and not to improve user privacy while online.
more here
@ecksmc
Just don't use Chrome. Use a browser that actually respects your privacy.
@voltronic @ecksmc That's not really an option. Even DuckDuckGo isn't as private as they want you to believe because they have to get their search data from somewhere. They chose Microsoft and Microsoft required certain compromises to do it including not talking about their deal.
Chrome represents a middle ground which might be the best we can reasonably expect.
startpage is better * leave NO trace
i like chrome lol
on my Chromebook
it's not as bad if you enable a few flags, for ChromeOS, and install extensions you can tweak your privacy
Android however with no extensions and can't enable the same flags as ChromeOS i mainly use firefox focus
i have a few PWAs set up using chrome on Android though
startpage uses google search BUT unlike duckduckgo
"When you search, your query is automatically stripped of unnecessary metadata including your IP address and other identifying information. We send the anonymized search query to Google and return the search results to you. We don’t log your searches"
it's anonymous
@danielbsmith @voltronic
DuckDuckGo stores your search keywords and searches phrases to optimize their results or keep track of trends and uses microsoft ad network to show up advertisements on the search results page. None of the ads are based on your personal search activity- Startpage relies on Google’s Ad network to display any advertisements related to what you search for - both let you switch that off though - Startpage is based out of Netherlands & DuckDuckGo is US-based - US Vrs EU law