So, marketers possess hundreds of data points of information about each of us, and yet none of it told them that strangers calling a woman by her first name because they have hundreds of data points of information about her might elicit a negative emotional reaction to their marketing campaign?

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@EileenKCarpenter Oh, so true! I get countless fundraising messages from politicians and political organizations saying, “Hey, Cassandra! We need/want…” Block or delete every single one.

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