I thought this article opened with a solid analogy for what's going on with Google Search right - and then goes on to describe the problems with Google's approach.
"Having achieved dominance, the librarian decided that the library itself, rather than the books inside, was the key draw. So he started to write his own, lower-quality books on all the same topics and place them on a giant shelf that sat in front of the regular stacks."
https://www.tomshardware.com/news/google-ai-search-experience-content-farm
