From MORNING BREW
Good morning. Are you not entertained? Well, tonight you will be, whether you like it or not.
Ahead of Gladiator II’s release this Friday, Paramount will show a final trailer for the movie at 9pm ET simultaneously across more than 4,000 TV networks, radio stations, digital platforms, and other media, the New York Times reported.
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With a reach of 300 million potential customers, it likely amounts to the largest ever “roadblock” (the industry term for this kind of takeover).
Think of it as a test of the emergency broadcast system, but with Paul Mescal saying he will have his vengeance.
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S: Morning Brew