Follow
From MORNING BREW
Good morning. Are you not entertained? Well, tonight you will be, whether you like it or not.
Ahead of Gladiator II’s release this Friday, Paramount will show a final trailer for the movie at 9pm ET simultaneously across more than 4,000 TV networks, radio stations, digital platforms, and other media, the New York Times reported.
1/2
With a reach of 300 million potential customers, it likely amounts to the largest ever “roadblock” (the industry term for this kind of takeover).
Think of it as a test of the emergency broadcast system, but with Paul Mescal saying he will have his vengeance.
2/2
S: Morning Brew