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Knew a guy in college, way back - super smart. Family had a big produce stand - not the primary income, one of those "this is granddaddy's stand, we keep it running for him" things.
Atrociously spelled signs that looked like they were scrawled by a toddler. He explained that the "Jethro Bodine" signs brought in far more business than the commercial signs they had tried.
Sometimes, stereotypes are marketing to expectations.