Or this part?
Second things like call centers, the language models have become so sophisticated now. They can operate in multiple languages, 14, 15 languages easily. In the past, that hasn't been something we can do. So we can redeploy people off that given that the AI can do it. You heard my advertising example last quarter where advertising cycle times moved from four to five months down to a couple of weeks. So that's obviously reducing spend with third parties.