That's the gamification of apps. where they report engagement to keep your 👀 glued to their app so you can see their ads and then they can claim to advertisers how many eyeballs they have for how many hours. To advertisers it means that's where to spend $$$.
Turning off tracking will stop them from tracking/sharing info on you.
@Bliss @PurpleDragon OOOOOOOOOOOOHHHHHHHHHH I didn't even think of that. Well, joke's on them because I don't open the app, I just swipe the notification off my screen. But hey, whatever works.