@ianthealy: Because it has sponsors.
@ianthealy: The local area Cornhole League (or whatever it's called) has Busch Beer, Lowe's, and State Farm Insurance for sponsors.
I remember ESPN shows comptetive darts, bowling, curling --- Yes, CURLING! -- blackjack. poker, all the silly minicar races, and such. Why not cornhole? I remember for years and years ESPN covered World Champion Dominos. (Srsly. Dominos.)
"JUUUuuuuust a bit outside..."
@thedisasterautist Friday Night Cornhole coverage is where bad announcers get sent. The good ones are covering the Stanley Cup or NBA Championship playoffs, I guess.