I had never stepped into a Brooks Brothers in my life as I had never needed such high end clothes nor wanted to drop hundreds for stuff I'd only end up wearing a few times...until this past weekend. My wife's cousin and her boyfriend both work at flagship stores in NYC and were visiting us in CA. They generously offered to use their 70%!!! employee discount for us to buy a few things. This polo is made of Supima cotton and it is sublime. Durable, ultra soft, minimal shrinkage. I'm sold!