I haven't read this particular book. But from the reviews I get the gist. I have some personal experience in this. As a beginning meditation teacher, in several situations, public, corporate, and in prisons. I have found that there has been a great confusion about "mindfulness", which has lead to some bad outcomes. Some greed, some outright fraud, and general ignorance.
This is a real thing.
Many teachers have written about this.
I stoped teaching in public for this reason.
@corlin I think I've avoided "commercialized spirituality" but in turn have not appreciated how far it's penetrated into the culture. Possibly as I viewed it as "people reskinned stuff with faux-science like they do" and was used to it.
But when you see how far it's penetrated and how it limits introspection, it becomes painfuly obvious.