I logged into X so the log-in stayed fresh and this is all I can see: an ad.

Twitter is completely inaccessible unless you want to pay for it, which makes it functionally useless for marketing and business. Brands had success marketing on Twitter because the audience got in for free.

A friend pointed out that the fix for this is to change the url back to Twitter. Which is both hilarious and makes me nostalgic. I'd love to turn X back into Twitter. My local news stations have not moved to any other socials.