If I had paid good money to see Taylor Swift and her band perform live, I'd be asking for at refund. Besides the lead vocals being heavily auto-tuned, much of what the audience hears is pre-recorded.
#musicproduction
@voltronic Swift is an average singer, but she's the best damned marketeer of our generation. I'm really impressed by her as a person, but as a lyricist and vocalist, she wouldn't make my top 100 list.
@voltronic Yes, I don't mean actual marketing, she had the foundational looks to pull in the pros from early on. I mean the way she figured out what would be commercially sustainable, noted what didn’t work, and adapted in her early teens.
Some musicians need their music to carry their voice, their values, and prioritize that over being able to make a living. A lot have to compromise, one for me, three for them. Swift honed in on a sellable product, and allowed herself to be molded.