Every single online store act as though Black Friday comes as a massive surprise each year.

Your daily emails don't get my adrenaline up, don't create a fear of missing out. I'm delighted to miss out. I'm obstinate - if anything, the barrage makes me *less* likely to want to purchase from you. If I want to purchase something, I research it in advance, and actually notice the price hike you slap a sale sticker on.

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@Rocker

I've been seeing "Black Friday" sales since before Halloween this year.

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