The other day, I made someone who is "not homophobic, but" stop and think. He said he had to turn off a show his kid was watching because two guys were kissing on it. I said if that kind of pressure worked, we would all be straight, as the vast majority of shows had straight couples. He couldn't counter me, and I saw him working it out in his head, he looked confused and I think I saw the hints of a seed being planted. Hope it grows.