You know those Starbucks “boycotts” people are protesting about “Free Palestine”? It originated as Starbucks suing the Union for using their logo, which is trademark. https://iowacapitaldispatch.com/2023/10/19/starbucks-sues-iowa-union-over-social-media-posts-on-israel-hamas-conflict/
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@tracytran: The article reads as if it didn't originate as the lawsuit but rather it triggered the lawsuit. The local union's use of the logo and its naming of Starbucks led to other people all over the nation believing and taking action on the notion that Starbucks corporately is actively doing things that it isn't doing. And it looks like the company has a pretty good case.