I don’t mind the Taylor Swift-Travis Kelce scene. I don’t mind if this is all a rouse. I don’t mind broadcasters mention their relationship and having fun with it.

What gives me pause is the NFL’s involvement in this. Sure, jump on the Swifties bandwagon to get more women viewers, but with friendship bracelets and Easter eggs about their romance, this seems like the NFL telling Travis to date Taylor to get a bigger audience.

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@tracytran That's exactly what they want. They are very much aware of how this relationship is increasing their viewing audience and boosting sales. Opportunist 🤔

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