As time passes, my respect for those companies who still advertise on Twitter is gone, and I am quickly losing respect for anyone who continues to tweet there. This includes journalists, researchers, news and charitable orgs, government agencies, academics, and so on.

They are supporting the hot, ugly mess that is Musk because they are addicted to their platform/follower counts.

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Musk is successfully baiting liberals over and over and over and over. It's his plan. It gets him press and attention. You don't have to take the bait.

You can't shame the shameless, you can't change the narcissist, your engagement just increases his traffic and his street cred with his fellow RW trolls.

He bought the website. He gets to destroy it on a whim. You can't stop that.

@jjmacnab Yes! Trump demonstrated that you only need a small radical minority to keep the outrage cycle going, keep the liberal and centrist majority angrily engaged, and keep the money from the suckers flowing in. Musk aims to beat Murdoch as the top disinformation channel.

@jjmacnab the best thing to do is to let him destroy it as fast as possible, let it just crash.

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