the power of THE NAME. today that information is also a source of power over YOU.

“The act of naming is, like baptism, something exceedingly important for the creation of a personality,

since olden times, a magic power has been attributed to the name,
with which, e.g., the spirit of the dead can be conjured.

To know the name of any one means, in mythology, to have power over that one.

As a well-known
example I mention the fairy tale "Rumpelstilzchen.”

CGJung

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language & earthy metaphor

"the beautiful phenomenon of the meteor, which the German
language most unpoetically calls

Sternschnuppe
(the smouldering wick of a star).

Certain South American
Indians call the shooting star the “urine of the stars.”

According to the principle of the least resistance, expressions
are taken from the nearest source available.

e.g.,the transference of the metonymic expression
of urination as Schiffens, “to rain"

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