language is an aspect of cognition. conceptual structures create gestalts, which structure and form our "worlds".

"holistic structure—a gestalt-governing our understanding of activities like cricket, structured by what we call a cognitive model,

an overall structure which is more than merely a composite of its parts. A modifier like cricket in cricket bat, cricket ball, and so on does not pick out any common property or similarity.

It refers to the structured activity as a whole."