The Aus Open has 28 corporate 'partners'.
1 in 3 of these are alcohol companies.
That's 9 alcohol company sponsors in total.
If you're tuning into the Aus Open, scanning the website for results, looking at their social media over the next couple of weeks, you will see the marketing & product placement of these alcoholic products.
You'll see Aus Open branded champagne, tennis players smiling politely in front of alcohol branded banners, signage, pop up bars & 'activations' across the venue.
Our kids notice too.
Last year the Aus Open was the highest rating program on TV.
It's watched by millions of people, including children & families.
Alcohol marketing exposure increases the likelihood that kids will start to use alcohol, & to drink more if they are already using alcohol.
It's time to remove the marketing of alcoholic products from sports.