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In the Today I Learned department: 'This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. ...Lesbians liked their dependability and size, and even the name “Subaru.” They were four times more likely than the average consumer to buy a Subaru.' http://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
@estherschindler
"Subaru’ is the Japanese name for the Pleiades, a six-star constellation. When Kenji Kita, the CEO of Subaru’s parent company, Fuji Heavy Industries, chose the name in 1954, he chose it to represent how six Japanese companies had merged to form Fuji Heavy Industries. But in English, the constellation is also known as the Seven Sisters—the same name as a group of American women’s colleges."
HN-Didnt know this! 👍🏽