I've said it before, and I'll say it again:

If you're outraged, then YOU are not paying attention.

Your outrage is the point. As long as you're furious, you can't do an effective job of having the conversation. You'll find lots of people who are seemingly as furious as you are, and you will all convince yourselves that inaction is action while everyone else tunes out.

That's the plan. That's why they're farming your outrage. It's both profitable and extremely effective for them. #sadbuttrue