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Google/Fitbit will monetise health data and harm consumers.
The essential concern around this deal is the way that it enables Google to implement conduct that will strengthen its ability to gather and exploit health data, and undermine the ability of rivals to do so, in order to leverage its power into health and insurance markets.
By Marc Bourreau et.al.
https://voxeu.org/article/googlefitbit-will-monetise-health-data-and-harm-consumers