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Federico Gaggio explores the concept of media ecology—a term introduced by Neil Postman in 1968. Going from McLuhan who “used the terms media, technology and language more or less interchangeably,” to the origins of “ecology,” to interconnected thinking systems, to British anthropologist Gregory Bateson, and how media grows culture. The author then proposes that we are living in a monoculture, where we need permaculture.
