@MeTheUnfiltered You can think of it a few ways.

Maybe it's a Cult founded by a super-salesman in contact with aliens who will lead those of Yeti descent to rule Earth.

Maybe it's a giant 40+ year running joke that parodies religious scams, conspiracy theories, and more. Everyone in it is playing their role to the hilt . . .

Maybe it's also a loose creative collective of artists, pagans, weirdoes, and more. They have something to say but sometimes that's best with a good joke . . .