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The issue in this piece addresses what's already one of the defining aspects of our time/era..
Some new sites (including CoSO) , apps (like the BRAVE browser) and BAT (in article) are at the forefront of reclaiming time, data and consciousness.
INTENT is the keyword IMHO. If you're not doing something online because that's what you intend, then be careful, you're being distracted and used.
Read on:
The Attention Economy Is Eating Our Brains
What if we taxed it?
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"Incredibly, being abandoned by loved ones to email, Fortnite, or Instagram has become more common than a poor wifi connection.
Our most valuable resource—attention—is being traded at an unprecedented rate. We pay so much attention to technology (literally) that the numbers themselves sound like clickbait."
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"Selling Our Consciousness
Attention is a finite resource: 7.7 billion people on the planet, each only conscious for about 16 hours a day, can provide full attention for 123 billion hours. Bear in mind that work, sustenance, human contact, and some basic hygiene have to fit in there as well.
1 billion hours goes to YouTube it's worth 4 cents an hour per person to them. How much is it worth to us?" (Edits mine)
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In fact, we suffer. We can get stressed, overwhelmed, eventually depressed, anxious, even suicidal. This is why excessive internet and game use have been proposed as pathologies within psychiatry.
The reason companies are getting so good at getting us hooked is that the incentives to do so are so high. The business model that drives corporate behavior has negative effects on everyone.
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Making money off attention, rather than off actual goods and services, is part of what Harvard professor Shoshana Zuboff describes as a move from market capitalism to a new kind of “surveillance capitalism,” which relies on the extraction of customer data.
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So how do we save our souls? What if we took the time-honored approach governments employ to account for the societal costs of things like smoking or drinking, and we start taxing the mining of attention for profit?
This might sound bizarre, but is it? If we think of big data as the “fuel” of the attention economy and the problems we have with overexploitation of attention as climate change, then why not tax attention “extraction” in the same way we consider taxing carbon?
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Research has shown tax-based disincentives are more effective than all other behavior change initiatives. So what if we thought of clickbait on a website as equivalent to nicotine in tobacco?
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What is attention? William James, the founder of American psychology, defines it this way:
[Attention] is the taking possession by the mind, in clear and vivid form, of one, out of what seem several simultaneously possible objects or trains of thought… It implies withdrawal from some things in order to deal effectively with others, and is a condition which has a real opposite in the confused, dazed, scatterbrained state which in French is called distraction.
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Attention Must Be Paid
Not all business models require selling attention. Most paid apps have no ads and are designed to support a task we consciously agree to. When companies make a profit from selling attention, they design the interface to encourage us to change our activity without express consent.
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When they design to hijack our focus, as measured by click-through rate, this is when they could be taxed.
For example, when I decided to write this article (intended activity) I went to an internet service. If the interface were designed to hijack my attention toward other things (e.g., by flashing a weight loss product at me), then it would be “extracting” attention in ways I did not intend and which have costs to me and others.
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Many content producers have been reluctantly driven into an ad model, unable to sustain themselves on subscriptions alone. This attention-hijacking model is designed to manipulate you into paying for its content with your diverted attention. Essentially, you end up engaged in other activities, not in reading that producer’s content.
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More users are demanding new business models exhausted by constant attention-hacking. Who isn’t getting tired of every interaction with technology becoming a wrestling match for unfragmented focus? This is, of course, why ad blocker usage has grown every year and surpassed 30 percent in 2018.
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If the government doesn’t tax advertisers, companies will “tax” consumers instead. Google Contributor is a recent example of a commercial solution to the “ad blocker problem.” You pay Google to remove ads on participating sites, and Google pays those companies who provide the content a kind of compensation fee (so they can still function in the attention economy).
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To be fair, Google is also working to help users better manage their time. They have heard the consumer outcry and the Google Digital Wellbeing initiative is devising tools to help users understand and manage their attention so they can “focus on what matters most.” Efforts like these place responsibility for managing attention back on users. But is it enough?
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Perhaps what we need are more innovative business models, [..] It would dramatically reduce the amount of distraction we are bombarded with, helping us focus on the activities that matter.
It would also put a dent in the covert attacks on democracy unleashed via “moral outrage” clickbait. M.J. Crocket of Yale has studied how social media has changed its nature and maximized its negative social impact via emotionally armed attention capture. Attention hijacking is reshaping global politics.
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The Basic Attention Token (BAT) is an open source, transparent, and decentralized approach to an attention market that uses the Bravebrowser to track user engagement with content anonymously and send proportionate cryptocurrency (BATs) back to advertisers and publishers. The promise is more privacy, less fraud, a better deal for publishers, better targeting for advertisers, and less distraction for users. Users also earn BATs, which they can spend on the premium content they value.
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One way or another, we need a way to curb the excesses and abuses of the insatiable attention economy. Surely the answer is about finding a respectful sweet spot where business can communicate with consumers but not in ruthless excess and not at societally harmful levels. Whether a tax is the answer or not, it certainly provides some fascinating (even attention-worthy) food for thought.
That was really interesting! Thank you for sharing it.
Glad you liked it!
I firmly believe those that establish an effective and sustained manner of reclaiming their attention and focus, and understanding the value of intent are going to be at the forefront of the world, the country and society moving forward...
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The problem is that as companies get better at making us pay more attention to their products, we have less time to pay attention to things that matter, that actually make the world a better place. Things like parenting, friendship, self-development, and contributing to society.
Our boss, our partners, our children, our parents—they all expect us to spend some of our attention budget on them, and if we don’t pay enough, everything suffers.