"What seems to be happening is that a handful of conservative media figures who trigger the libs for a living have realized there might be good money in offensive or obliquely political music. “Try That in a Small Town” and “Rich Men North of Richmond” could be seen, then, as the conservative-media machine’s attempt to create their own gangster rap through easily manipulated viral channels. "

https://www.newyorker.com/news/our-columnists/a-close-listen-to-rich-men-north-of-richmond