@Juhstin That says nothing about sampling. I mean think about it. If you poll 300 people and decide to call at 12Pm on a weekday, chances are you the bulk of you people are going to be Moms who don't work or retired people with a smattering of other demographics. Then you have to think about where they purchased the data from. Unless you poll a decent amount and extremely diverse demographic polls only say so much.