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WE HAD THE TAYLOR EFFECT...
WE'RE NOW SEEING THE CAITLIN EFFECT...
Stat: Whenever Caitlin Clark steps on a basketball court, you expect a record to be broken. It happened again Monday night, when Iowa’s dramatic win over LSU in the Elite Eight smashed the record for the most-viewed women’s college basketball game ever, pulling in an average audience of 12.3 million.
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That’s a nearly 25% increase from the previous high of 9.9 million viewers, set last year between…also Iowa and LSU, in the championship.
For context, more people watched this game than every MLB, NHL, MLS, and NBA game (except one) last season, per FOS.
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S: Morning Brew