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Finally getting the Just Due...
"Obviously, Iowa & Caitlin Clark have delivered record-breaking audiences in the early rounds of the tournament, but non-Iowa games are also up +74% YoY, signaling widespread momentum across the bracket," Kelly wrote on X.
Fans and analysts were stunned and delighted to see that women's basketball is seeing such a big jump this year and many are hopeful that the trend continues beyond Caitlin Clark's career in college hoops.