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Query: Do you see these kinds of promotions for cereal in Canada or the US? I've been away for so long that I can't tell if these are local strategies (this is back-to-school season in Colombia, so equivalent to September promos in the West), or part of cereal's effort to fight loss of market share more widely.
@MLClark for some type of promo (new product or supporting a big sporting event or such) yes! Normally, not so much.
@MLClark That's a bit more than I would expect for a cereal display in the US.