@JebKFan Historically, very wealthy families owned and controlled local media, but there were limits on how much they could own. It was a literal percentage of reach in a market. The limit today is on broadcast (TV/radio) and is 39% of the US. You often had competing newspapers - one liberal, one more conservative, depending on ownership. It's complicated with the Internet and nobody has figured out how to handle it.
@JebKFan I worked for a legacy media company (Cox) in the late 90s as part of the interactive team, tasked with getting arms around the WWW (wild wild web). The pivot to proving ROI with digital ads was a MISTAKE. I could go on, but I have to get some work done today! #socialmedia #digital #internet