Also to note:

Celebrity endorsements don't really matter anymore.

It's YouTube channels, it's micro influencers, it's targeting hyper specific messages using accounts with 300 or so followers that win you trust and votes in the misinformation age.

They do it far better and they all stay on the same message.

They close ranks and protect their propaganda.

We allow them in thinking we are being tolerant, and they use that to poison our message.