@holon42 @Bix
I'm sure that's the general notion ~ I presume the canned meat versus fresh is the idea that it's shelf-stable so lasts longer, but it's also more likely to have added salt (so less healthy), and ignores that people often freeze fresh meat.
1:1 swaps of whole wheat for other versions of things is relatively innocuous. But other elements ignore that time is often ALSO a resource people are short of.
It's certainly over-broad, and self-defeating on some fronts.
@CLManussier you can't accuse them of clear thinking. pretty typical.