Here's perhaps the dumbest thing about making the "logo" for 𝕏 a Unicode character: it can't be trademarked!
Anyone can use it on any app, website, or other publication without having to request use rights or pay royalties. Good luck protecting your brand, you idiot.
Maybe an expert in trademark law will find a flaw in my reasoning, but I'm not aware of any trademarks that are simply standard Unicode characters without any customization.
@voltronic He is undoubtedly a fool. They've now made a stylistic change to the logo that might be sufficient to trademark, but that's a terribly weak protection as most people won't tell the difference between it and the standard glyph anyway. Meanwhile its former name, logo and even the colour was an incredibly strong brand, internationally recognised. It's "New Coke" all over again, but worse.
@nemo20000
I can't see any difference between their logo and the standard character.
@voltronic They've reduced the size of the inline counter. Weak sauce though. Real I'm-going-to-be-a-graphic-designer-someday vibes.