Is it just me or are so many commercials these days, (watching a show on ad-filled Hulu), extremely pointless?
I just watched a commercial for New Balance shoes, which wasn't evident until the very last 2-3 seconds. The whole commercial was nothing more than several young kiddos just dancing around in a studio.
I've been seeing commercials like this a lot lately and it makes absolutely no sense to me.
I don't watch TV, Netflix, or Hulu (or Apple TV), so I don't really know, but it does seem the trend is to make commercials look less like ads and more like short-form videos now; I suspect part of this is the popularity of TikTok, Instagram, and other similar services, and part of it is folks' 60 second attention span; if something doesn't happen in short order, we don't pay attention to it. It's like the entire nation has ADHD all of a sudden.
How the hell do they make money from advertising this way?
I found the commercial, I missed the very beginning and it did have the NB logo.
The funny thing is, and this goes to show that I am most definitely NOT their target audience, not once did I look at their feet. 🤣 I guess if I had I would have realized the shoes were colorful.
Mostly what I saw were silly facial expressions and lame choreography. 🤷
And you hit upon a good point there - that being that you (and by extension, I) are NOT the target demographic.
@see_the_sus
As long as there's a cool video and some kind of product placement that grabs attention for a second, people will, unfortunately, pretty much buy what they're told to. Less and less do we think for ourselves in this society; those of us still capable of independent thought are becoming more and more unhappy with the status quo. Why, indeed, would I want food with Cardi B.'s name attached to it? Blech.