so, is the brand change because
a. the target audience can't spell "Twitter"
b. it's what the Melon uses to stamp his mark (X everywhere)
c. it's what the target audience uses as a signature 95% of the time
d. it marks the spot
e. it means 'click here to close this window'
f. someone else is suing for the Twitter name
g. all of the above
h. Elmo is an abject idiot, who does senseless things.
@kismatt It stands for wiping out his bank account....
@kismatt
He wants to start endorsing products by calling them "X-rated."