@mcfate
"There’s an argument that these talking points are too silly to be believed, but that’s just it: They don’t need to be completely believed to work. They just need to muddy the waters enough that voters put up their hands in dismay and start to wonder if maybe there’s something to this Clinton-and-Russia thing."

This is key. Repeat preposterous claims over and over and it starts to sound plausible to low-info voters, and you end up with "both sides" frustration over made up nonsense.

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@mcfate we must never lose sight of the fact that the fascists are masters of propaganda. The truth is meaningless to them; what matters to them is results, regardless of the means.

@formica

Okay, let me make it clear that I don't believe in the "power of propaganda". People believe what they WANT to, and then find EXCUSES for it.

@formica

I don't even believe that advertising works except in cases where people have no real investment in the choice they make, like Coke versus Pepsi.

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