(now maybe only a very few of you care. But as an old printer, this stuff matters to me)
(samples in the article)
Aptos, Microsoft’s New Default Font for Office Documents
I don’t know if Microsoft actually chose Aptos (née Bierstadt) based on customer feedback, but it says a lot about the company either way. Companies that have taste do not conduct design via surveys.
By John Gerber
@corlin so, I looked at the fonts in the article and ISTG I did not realize that Calibi changed the "a", "e", and "g" shapes when moving from standard to italics. No idea.
I kinda like the new one, Aptos.
(and Yes, I work in the industry as well, I'm in a digital pre-press. I make the offset plates for 4 different kinds of 1- to 6-color offset presses)
Thanks for sharing the article!
@kismatt @corlin I am by no means a font expert. Nor do I use Microsoft products. But I like this article and I, personally, like the trend of sans-serif/serif blending, particularly for hard to distinguish letters. I think putting a curve on the lowercase l is important. I hate the confusion that sans serif l and I cause. (See, which one is a lowercase L and which one is an uppercase i?). And I like the curliness of the Aptos quote marks, too.
This is well said.
And that fact that you noticed.
Means you have a discerning eye.
👍🏽
@corlin @kismatt I was a web developer who had to pay attention to fonts (especially in those early years in the 90s/00s) and I also worked with user experience and graphic designers who taught me bunches. I like this stuff!