(now maybe only a very few of you care. But as an old printer, this stuff matters to me)
(samples in the article)
Aptos, Microsoft’s New Default Font for Office Documents
I don’t know if Microsoft actually chose Aptos (née Bierstadt) based on customer feedback, but it says a lot about the company either way. Companies that have taste do not conduct design via surveys.
By John Gerber
@corlin so, I looked at the fonts in the article and ISTG I did not realize that Calibi changed the "a", "e", and "g" shapes when moving from standard to italics. No idea.
I kinda like the new one, Aptos.
(and Yes, I work in the industry as well, I'm in a digital pre-press. I make the offset plates for 4 different kinds of 1- to 6-color offset presses)
Thanks for sharing the article!
Cool I was hand pre-press, for 30 years. Hand color separation on film. Hand color correction on film.
And hand film to plate making.
You know all this, but I wrote a thing.
https://world.hey.com/corlin/a-tale-of-obsolete-technology-f73eae44
Yes.
Not fun.
But a skill, a trade, I would even say an art.
I worked in union shops, mostly high end magazines, and fine art reproductions. We were very well paid. And valued. Very few could do hand color separation, with a process camera, and filters, on 24" x 36" litho film. Hand developed, in trays. Hand striped. And ready for press in one shift.
Yes I am a bit proud of the work.