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Ad Tech Could Be the Next Internet Bubble.
The scariest thing about microtargeted ads is that they just don’t work.
By Gilad Edelman
Or maybe that fear is precisely backwards. The real trouble with digital advertising, argues former Google employee Tim Hwang—and the more immediate danger to our way of life—is that it doesn’t work.
https://www.wired.com/story/ad-tech-could-be-the-next-internet-bubble/
Book:
https://www.goodreads.com/book/show/53947045-subprime-attention-crisis