Northwest Beer Guide  

newbelgium.com/siteassets/pres
question of the day.
Carrying over a discussion going on elsewhere, we are asking this - rebranding.
announced they updated the look the recipe of their icon Fat Tire Amber Ale.
Left is the updated look and right is the old look.
The question is, would you still drink it knowing it's not the same recipe? And what about the look of the new label?

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KoHoSo 🌻 🇺🇦 🌻  

@beer What?!?!?! I thought the folks running New Belgium had more sense than this. Doesn't anybody there remember New Coke?

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Northwest Beer Guide
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@kohoso Hard to say, we've not tried the updated recipe.
But we are old enough to recall what happened when Coke updated their recipe in the '80s.
Let's just say there was a period where we were drinking something other than "New Coke" and it wasn't Diet Coke.

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